Lexus RX | The Edge of Black Creativity
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BusinessAbout This Project
When Rolling Out partnered with Lexus, one of the world’s leading luxury car brands, to celebrate the beautiful fusion of design and artistic expression within the Black creative community, we knew we had to take viewers on an incredible journey.
The result was a series of three short-form videos, shared across both Rolling Out’s and Lexus’ social channels, that highlighted the ingenuity of three Black creatives and showcased the value of remarkable craftsmanship—a hallmark of the Lexus brand.
By embracing a narrative storytelling approach, we delivered a final product that celebrated the richness and brilliance of the Black creative universe, inspiring viewers to tap into their own inner creativity.