Lowe’s Home Improvement | NAACP Image Awards
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BusinessAbout This Project
For Black History Month, Lowe’s aimed to spotlight their commitment to HBCUs, entrepreneurship, and creators. To amplify this message, they partnered with Rolling Out to bring our unique access and creativity to the NAACP Image Awards trophy lounge. The buildout was a resounding success, attracting the biggest names in Black culture.
The outcome was a captivating 60-second video that not only showcased the trophy lounge but also celebrated the impact and significance of the NAACP Image Awards. Through our strategic approach, we visually told a powerful story that resonated deeply with the audience and underscored the importance of this iconic event.