Lexus TX | AI Music Lab

When Rolling Out partnered with Lexus, one of the world’s leading luxury car brands, to debut their new AI Music Lab alongside the first-ever Lexus TX, we aimed to make the production and multi-city launch tour an unforgettable success.

In collaboration with Lexus, we produced a slice-of-life video and crafted two ultra-exclusive, immersive soundscape experiences featuring some of the hottest DJs. These events offered coveted access to the first-ever five-passenger Lexus TX, while also inviting guests to unleash their creativity by exploring the endless possibilities of AI-generated music—creating their own tracks, loops, mixes, and more.

Set against the vibrant backdrops of Los Angeles and Atlanta, invited guests partied the night away at the intersection of cutting-edge music and engineering technology.